Why You Should Invest in a Solid Social Media Strategy

Our world is more connected than ever before. For some people, mobile phones could be an extension of their arms—by constantly checking the news, tweeting and scrolling through Facebook. By now, most single-family property management companies have realized that they need to have a strong digital marketing strategy. Are you one of them?

Industry leaders, like Facebook CEO Mark Zuckerberg, have paved the way to a more connected world. When Facebook was initially launched, who knew that it would become a key player in the game of communication?

Social media is constantly changing, but one concept remains the same: It’s important to have a solid social media strategy in place. There are many tried-and-true practices you should adopt, but my favorite motto is to keep it simple.

As seen on LinkedIn, there are an abundance of self-proclaimed “gurus” who will advise how your company should be leveraging social media. You should be consulting with experts, but you should also be doing your own research. Find out what is working for your company and build a strong, consistent social media strategy around it.

Social media provides opportunity

Social media is the digital face of your company and the best way to showcase the look and feel of your brand. A reoccurring theme within single-family is a lack of consistency online.

Social media gives you the opportunity to showcase your services and responsiveness, promote your properties and serves as a platform for your company’s message. It can also influence your rankings on Google. Social media provides a way to build relationships with current tenants and it can be used to encourage brand advocacy. In addition to brand awareness, social media can increase your potential leads. If your potential clients are on Facebook and following their favorite brands right now on Twitter, why would you not be invested in social?

What are some of the ways your company is currently using social media? Share with us in the comments below.

Ashley Tluchak focuses on marketing communications at RealPage, Inc., a leading global provider of software and data analytics to the real estate industry. Ashley has a background in journalism, social media and content marketing and is a University of North Texas graduate. In addition to her career at RealPage, she is a portrait photographer and volunteer marketing chair for a Dallas-based nonprofit organization.