Can you track the effectiveness of advertising and leasing efforts? Your business spends precious time and money each month trying to generate new business in today’s ultra competitive market. Many property managers continue to make this investment without any visibility into the return on this marketing spend, the responsiveness of their leasing team or the quality of their selling efforts. It’s what you don’t know your marketing performance that could be hurting your business.

Thankfully, there’s a solution.

Prepare To Be Amazed
Propertyware Marketing ensures that your marketing dollars are really working for your with powerful advertising campaign management that is integrated tightly into your property management solution. Don’t let precious leads slip through the crack for another day. Get your listings and business recognized where customers search online and track the effectiveness of each marketing dollar and the responsiveness of your leasing team. With Propertyware Marketing you’ll be able to identify which internet listing sites generate the best prospects and how often.

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Two out of three renters prefer to call the management office for more information regarding a listing versus filling out an online form. How many phone calls go unanswered in your management office? Can you quantify how long it takes for a leasing agent to return a phone call from a prospective customer?

Propertyware Marketing provisions a unique phone number for each marketing campaign, apartment community or unit. Incoming calls to these numbers can be routed intelligently to the correct phone number with the details of the call automatically creating a prospect in your Propertyware account! You can optionally choose to record these calls to measure the effectiveness of your leasing team.

The result? Faster response time, more professional conversations and an increase in qualified leads.

 

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Propertyware’s Prospect Management is unlike any marketing tool you’ve seen before. Capture prospects online or in the management office and track them through the entire selling process. Assign prospects to leasing agents, schedule showings on a central calendar and generate proposals and leases online. Best of all, you can measure the effectiveness of your leasing staff and ensure that precious opportunities aren’t falling through the cracks with powerful features that include:

• Customizable online lead capture form
  
• Create prospects that are tenants, owners, buyers or other
  
• Auto assign rules and alerts for incoming prospects
  
• Integrated campaign source and keywords
  
• Guest card information
  
• Complete activity management
  
• Generate listing brochures
  
• Schedule and manage showing calander
  
• Prospect ratings
  
• One-click conversion to Lease or Portfolio
  
• Wait list management
  
• Mass email prospects when listings become available
  
• Dozens of customizable reports and dashboards
  

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Did you know that 75% of potential renters turn to the Internet when searching for their next rental? Unfortunately, no one website attracts more than 10% of all real estate search traffic. This means that real estate searchers end up browsing through a laundry list of websites when searching for an available rental. If your not posting your listings on these sites, then your available rentals are unlikely to get noticed. Unfortunately, posting to all the available Internet Listings Sites is time consuming, frustrating and inefficient. Propertyware Marketing eliminates these headaches by syndicating your available listings daily to several top Internet Listing Sites such as:

• Googlebase
• HotPads
• RentalHomePros
• Vast
• Oodle
• backpage.com
• Local.com
• Lycos
• Military.com
• Walmart
• Trulia

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Property managers have recognized the great marketing potential of Craigslist for ages, but have been put off by long forms that take hours to complete when trying to post a single listing. If you’ve seen searching for an efficient way to post listings and gain great exposure for your available listing online, you’re in luck. Now there’s an powerful tool that generates Craigslist postings in minutes, freeing you to focus on other tasks. Propertyware Marketing lets you create customizable flyers that can be posted in just a few clicks to Craigslist!

How does it work?
Propertyware uses information you already have in your properties database including price, marketing descriptions, photos, listing agent and amenities to create a beautiful HTML listing in Craigslist automatically. You can even create different listing templates for each community, saving you additional time when creating postings in different cities. Each posting includes the information that prospective renters need to see to get them in the management office door, including links to maps, listing agent contact information and company logo.

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